Summary
[Tim Brewer] knows he faces some challenges. "We have to break the rider's mind-set that he has to go to the dealer for service," he says. "To do that, we have to separate the basic maintenance that we do from the major work that has to be done by the dealer at another location."
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Extract
A Bubblin' Crude
Those of you who are fans of Dealernews columnist Eric Anderson might remember that his June "Confessions of a Customer" column was about the potential profit to be made in th...
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