Summary
* It is relatively simple to market everything with your dealership's name or logo. It's not just a used bike, remember, but an "XYZ-certified pre-owned motorcycle."This phrase enables you to convey pride in your business. So make sure to train your staff so they use the term "XYZ-certified pre-owned motorcycles" and not "used bikes" in conversation.
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Branding Your Business
In the days of the Old Wild West, cowboys and ranchers would put their brand on everything. As you rode into the ranch, a sign would tell you that you were entering th...
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