Building confidence in corporate branding initiatives: how holiday inn express harnessed franchisee support: some recommendations that may provide a fundamental, but critical, foundation to build support for corporate initiatives.

Franchising World › Vol. 36 Nbr. 4, May 2004

Author: Zeigler, Jenifer

Position:: Franchise relations: one community, one goal

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Franchise relations: one community, one goal

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Building confidence in corporate branding initiatives: how holiday inn express harnessed franchisee support: some recommendations that may provide a fundamental, but critical, foundation to build support for corporate initiatives.

It has often been said that the greatest rewards come from the greatest challenges. As members of franchised organizations, we all understand the complexities involved with motivating a diverse group towards a common goal ... a daunting challenge for any initiative, but especially when you're...

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