Summary
AWall Street Journal article a few weeks ago caught my eye. The story deals with TV embracing its senior audience.
Its premise: As audiences get older, so do characters, and the price tag for advertisements increases as well.See the full content of this document
Extract
Boomers Take Tv Back to the Future
As the nearly 80 million baby boomers continue to age out of the most coveted demographic - the oldest boomers are turning 65 this year, the youngest are 47 - ...
See the full content of this document
Sponsored links
