Booking the Best

Smart Business ClevelandVol. 20 Nbr. 8, March 2009

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Summary


Communicate Just as a pilot needs to communicate with air traffic control, a CEO needs to also communicate with his employees. Create camaraderie In the tight quarters of an airplane, you better hope that all of the flight attendants and pilots get along well so that your flight is an enjoyable and peaceful experience.

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Booking the Best

If you've ever spent a long flight staring out of that tiny little window, you've undoubtedly noticed the world going on thousands of feet below. You see the houses and the cars, and everything seems so small and insignificant from up where you sit. But, the reality reveals another picture.

The reality is that all of those people in those houses and driving those cars are doing just fine on their own and lead pretty significant lives.

Bob Sturm takes a similar view of his employees at Professional Travel Inc. Just as one would stare out that airplane window and know that each person is significant down on the ground, Sturm knows that every person below him in his organization is important.

As president...

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