'Bonk' with Telesis Community Credit Union!
Credit Union Management › Vol. 33 Nbr. 6, June 2010
Linked as:
Summary
Obviously credit union members will always be drawn to monetary incentives, but aside from cold, hard cash, perhaps nothing motivates members like "stuff." The $463 million/40,000-member Telesis Community Credit Union, Chatsworth, CA, has created a unique relationship program that rewards members with everything from gadgets to gift cards for the business they do with the credit union. With Bonk Rewards members earn points on a monthly basis or on a one-time promotional basis. Jason Hansen, marketing manager at Telesis Community CU, says primary impetus of the program was to entice members to use their debit cards for point-of-sale purchases. One thing this program helps them do is educate what financial services they have available, Hansen said.
See the full content of this document
Extract
'Bonk' with Telesis Community Credit Union!
Obviously credit union members will always be drawn to monetary incentives, but aside from cold, har...
See the full content of this document
Sponsored links
