Summary
The online campaign for Claritin was considered to be way ahead of the curve when it landed in the late-1990s. Schering-Plough's Claritin led the way with interactive site components including a clever non-branded allergy-learning lab. Roche developed the FaceFacts.com Web site -- one of the first unbranded campaigns executed on the Web. Johnson & Johnson's early foray into physician interactive marketing has been key in the company's emergence as a leader in the medium.
See the full content of this document
Extract
Blockbuster Efforts Get Mice Clicking
Claritin - This online campaign was considered to be way ahead of the curv...
See the full content of this document
Sponsored links
