H&R Block, Inc.

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H&R Block, Inc.

4400 Main Street

Kansas City, Missouri 64111

USA

Telephone: (816) 753-6900

Web site: www.hrblock.com

WORRIED ABOUT BILL CAMPAIGN

OVERVIEW

In 2000 the largest tax-preparation company in the Unites States, H&R Block, Inc., was venturing beyond the niche industry in which it had excelled for 45 years. After a series of acquisitions and changes in upper management, the firm known for preparing tax returns began touting its new mortgage and brokerage services, financial-planning services, and line of personal-finance software. The company's executives also wanted to brand H&R Block as a financial service available to all Americans, not just high-profile businesses. Assimilating all of the company's changes into one advertising m...

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