New book on franchising billed as 'must read' for prospective franchisees: Street Smart Franchising, $19.95 from Entrepreneur Press: three experts in franchising have teamed up to offer a new guide for prospective franchisees, Street Smart Franchising, published by Entrepreneur Press.

Franchising World › Vol. 38 Nbr. 10, October 2006

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New book on franchising billed as 'must read' for prospective franchisees: Street Smart Franchising, $19.95 from Entrepreneur Press: three experts in franchising have teamed up to offer a new guide for prospective franchisees, Street Smart Franchising, published by Entrepreneur Press.

Former International Franchise Association President Don DeBolt, Franchise Performance Group founder Joe Mathews and franchise development profes...

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