Best Agency Self-Promotion Advertisement/Campaign
Medical Marketing and Media › August 03, 2009
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Summary
Grey Healthcare Group's "this is... " franchise is a well-known and award-winning corporate campaign that has helped establish GHG as a creative and dynamic force among a crowded field of medical agencies. Grey's new campaign, which broke in April, has already generated several strong leads for the agency and has been well received in the marketplace, by clients and within the worldwide network. And it certainly was well received by the judges. One judge said that it was a brilliant campaign. The work has perfectly evolved from a highlight on the people to now a focus on their business processes. He added that Grey is simply excellent.
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Extract
Best Agency Self-Promotion Advertisement/Campaign
WINNER
Grey Healthcare GroupGrey Healthcare Group Print AdsDrab, rainy skies are grey. Sensible sweaters are grey. Your grandfather's hair? Well, it's p...See the full content of this document
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