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Is Benchmarking Appropriate for Small Businesses?
The term "benchmarking" usually conjures up visions of large corporations such as Xerox, L. L. Bean, Southwest Airlines, and Ford Motor Company. Over the past two decades these and many more large corporations have turned to benchmarking to help them become more competitive. They have found that benchmarking works and it works so well that it is now part of their corporate cultures, unlike so many management fads that have come and gone over the years. Therefore, a reasonable question ...
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