Battleground Denver: Mile-High City Shops Are Staking Their Claims to a Rising Marketplace

Motor AgeVol. 125 Nbr. 5, May 2006

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"We're always involved with our business to keep them [potential customers] out of the dealership," he continues. "We have the same quality of parts that the others use, and our prices are a little fairer than the dealerships" while remaining competitive with what chains are charging. "We have apples-to-apples prices."

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Battleground Denver: Mile-High City Shops Are Staking Their Claims to a Rising Marketplace

Editor's Note: This month, we launch a new series of reports that examine how business is faring in various parts of the United States. Contributing Editor Jim Guyette will look at the economic forces at work in a number of metropolitan areas, including where the competition is coming from, how much growth is expected for the area and other factors that can influence the decision to start a business, expand one or perhaps prepare for a battle against new players in the market.

IT WAS GOLD AND SILVER that brought riches to Colorado's Front Range, where prairie grasslands sweep upward to meet the majestic Rocky Mountains. But the most precious resource for independent auto repair shops throughout the Denver metropolitan area appears to be a strong commitment to professionalism, marked by superior customer service, common courtesy, civic involvement and a spirit of...

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