Behind the Balloons: Political Consultants and the National Nominating Conventions

Campaigns & ElectionsVol. 25 Nbr. 6, July 2004

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Summary


"The media experts work in tandem with pollsters, image consultants, issue development professionals, speechwriters, speech coaches and technical experts to test and develop coherent, high-impact messages throughout the duration of the convention," Fowler said. While it is difficult to quantify and document the degree of growth in the role consultants and media professionals play at the conventions, consider CFI reports that Republicans spent $1.6 million for media and public relations-related support (excluding convention facility and production costs) in 2000, and Democrats spent $2.1 million.

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Behind the Balloons: Political Consultants and the National Nominating Conventions

At the 1912 Democratic National Convention in Baltimore, it took 46 ballots for New Jersey Gov. Woodrow Wilson's supporters to break a deadlock and wrestle the nomination away from fellow contenders, U.S. House Speaker Champ Clark of Missouri, U.S. Rep. Oscar Underwood, Ala., and Gov. Judson Harmon, Ohio.

In 1924, after nine days of stalemate, delegates at the Democratic convention in New York vote...

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