Summary
(This article was originally published in The Colorado Springs Business Journal, another Dolan Media publication.)
As Mick Jagger sang, what a drag it is growing old. That is, unless you're a member of the largest demographic group in national history - with most of the nation's net worth, and the ear of business marketers and advertising professionals.See the full content of this document
Extract
Baby Boomers Still Shape Market
The generation that gave the nation Woodstock, Bob Dylan and Alan Ginsburg is getting older. Starting in January, a baby boomer will turn 60 every 7 seconds for the next 15 years.
With control of 70 percent of the total net worth in the United States, baby boomers' wishes and whims dominate the business market. Experts say smart m...See the full content of this document
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