Summary
After five weeks in theaters U.S. sales for James Cameron's Avatar, the largest 3-D release in history, stand at $491 million and $1.120 billion overseas. The movie from Twentieth Century Fox made $77 million in its opening weekend in the U.S. with sales slipping only 3 percent from Saturday to Sunday, a strong showing especially considering that the East Coast was hit with its first major snowstorm that same weekend. Avatar is on track to become the highest-grossing domestic movie of all time. In the two months prior to the movie's release, the studio launched a merchandising campaign that introduced more than 125 products streamlined into four categories through big-box retailers including Walmart, Target, Toys R Us, Kmart and Sears.
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Avatar Raises the Bar
After five weeks in theaters U.S. sales for James Cameron's Avatar, the largest 3-D release in history, stand at $491 million and $1.120 billion overseas. The movie from Twentieth Century Fox made $77 million in its opening weekend in the U.S. with sales slipping only 3 percent from Saturday to Sunday, a strong showing especially considering that the East Coas...
See the full content of this document
(Copyright 2011)
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