Summary
In an interview, Jeff Fenigstein, founder and CEO, Direct Mail By Hand, talked about his organization and his challenges. Fenigstein said they do handwritten direct marketing for businesses -- they send handwritten letters, highlight parts of letters, and circle things. They make sure the material gets opened and gets read. According to Fenigstein, one of their challenges is keeping up with all the leads. With Infusionsoft, he was attracted to the fact that everything's in one place. It's one tool for salespeople. Invoicing is so much easier because it's integrated with the credit-card payments. He take payments and it's all in Infusionsoft. For a small business, having a tool to allow him to do so much makes life easier.
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Automating the Personal Touch
* Tell US about your organization. We do handwritten direct marketing for businesses - we send handwritten letters, highlight parts of letters, and circle things. We make sure the material gets opened an...
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