Attracting leads in a weak economy: why now is the right time to exhibit at a trade show.

Franchising WorldVol. 42 Nbr. 8, August 2010

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Attracting leads in a weak economy: why now is the right time to exhibit at a trade show.

Although the word "recession" has brought many negative connotations over the past few years, it seems as if the clouds are breaking-and the franchising industry is coming out on top. With the International Franchise Association predicting a modest increase in franchised establishments in...

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