Assessing the value of communication: a special report from the IABC Research Foundation and Watson Wyatt Worldwide.
Communication World › Vol. 21 Nbr. 1, January 2004
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Assessing the value of communication: a special report from the IABC Research Foundation and Watson Wyatt Worldwide.
Where does your communication budget fall in your CFO's ledger: the "cost of doing business" column, or the dreaded "expenses" column? In today's cost-conscious business environment, communicators must demonstrate ROI for communication--or risk redlining by accountants. The IABC Research Foundation convened a panel of top communication executives to analyze the value communication delivers to organizations, and to identify best practices for measuring that value and articulating it in a way senior management can understand. Following is a report of principal findings from that panel discussion.
RECOGNITION AT LAST: THE STRATEGIC VALUE OF COMMUNICATION Moderator: How have you seen your business...See the full content of this document
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