Asr Technologies Seen As Key to Growth in Ivr Market
Speech Technology › Vol. 12 Nbr. 7, September 2007
Linked as:
Summary
With about 90% saturation in the large enterprise segment, vendors in the North American interactive voice response (IVR) market are looking to small-sized and mid-sized businesses for future growth opportunities, according to a research report from Frost & Sullivan. The report explains that one factor responsible for increased activity in the small and medium market is the growing trend toward adopting open standards, such as VoiceXML. While the larger enterprise segment -- with 65 or more IVR ports per operation -- accounted for the majority of sales in the IVR market in 2006, systems with fewer ports are expected to drive strong growth for IVR vendors in the future. However, persistent negative consumer perceptions will continue to pose a considerable challenge to vendors of IVR technology.
See the full content of this document
Extract
Asr Technologies Seen As Key to Growth in Ivr Market
The same research found that this market earned revenues of $657 million in 2006 and is expected to reach $1.35 billion in 2013.
"While large enterprises across numerous indus...See the full content of this document
Sponsored links
