Summary
Local and national reporters discussed if pharma PRs are helpful or reliable. For Diedtra Henderson, Washington bureau Boston Globe, PR employees respond to requests quickly, completely and, if they expect a delay, give a clear sense of how long it might take to receive an answer. Tony Pugh, national correspondent at Knight Ridder Newspapers, said that very often companies provide no information beyond a standard press release. Peggy O'Farrell, medical writer, The Cincinnati Enquirer, said that flooding the voicemail and e-mail with unsolicited story pitches will only send your release to the bottom of the "maybe" pile. The best thing a PR employee could do is put reporters in touch with a knowledgeable company official who is comfortable talking with the media, says Jonathan Rockoff, reporter, Baltimore Sun.
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Extract
Are Pharma Prs Helpful, Reliable?
Diedtra Henderson
Washington bureauBoston GlobeMost of my dealings have been quite positive. PR employees respond to my requests quickly, completely and, if they expect a delay, give a c...See the full content of this document
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