Aprimo Prepares $50 Million Ipo Pitch for Wall Street

Summary


After lining up Morgan Stanley & Co. to serve as lead underwriter, Aprimo on Sept. 10 filed a preliminary prospectus for the IPO with the Securities and Exchange Commission. Godfrey, who holds an MBA from the University of Notre Dame, got his start under Brown as a Software Artistry sales and marketing executive.

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Aprimo Prepares $50 Million Ipo Pitch for Wall Street

Fast-growing local marketing software-maker Aprimo Inc. already has done much of the heavy lifting to ensure its $50 million initial public offering is successful.

Now comes the most grueling par...

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