Aol Study Shows Blacks Outpace General Market in Internet Use
The Broward Times › October 19, 2009
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A newly released study from America Online shows that African Americans' use of the Internet outpaces the general market in many ways. According to the 2005 AOL African American Cyberstudy, conducted for AOL by IMAGES Market Research, two-thirds of online African American households have (a high-speed connection vs. 53% of the general population. Nearly 80% of African Americans have access to the Internet - close to the 88% of the general population. And those African-Americans currently not online are more likely to get connected within the next 6 to 12 months.
"The study clearly demonstrates that African Americans have turned to the Internet to save time and make their lives more efficient and enjoyable," said Bret Moore, publisher of AOL Black Voices. "The Internet is truly a color-blind and equal-opportunity tool that African Americans are using in a very purposeful way to attain their goals and realize their dreams."The study also found that an overwhelming number of African Americans say there isn't enough online content that "speaks" to them as a distinct culture with its own dynamic needs and values. The survey also found that almost three-quarters (73%) of African Americans respond favorably to advertising with multiple cultures featured. And 68% favor companies that benefit the African American community.See the full content of this document
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Aol Study Shows Blacks Outpace General Market in Internet Use
Users frustrated by lack of targeted content
A newly released study from America Online shows that African Americans' use of the Internet outpaces the general market in many ways. According to the 2005 AOL African American Cyberstudy, conducted for AOL by IMAGES Market Research, two-thirds of online African American households have (a high-speed con...See the full content of this document
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