Summary
One of the first to take advantage of the switchover was WISC-Channel 3's TVW, at 3-2. Already existing as MyNetworkTV on cable, TVW runs some of WISCs daytime programming, including Oprah and Dr. Phil, in evening timeslots, with cult hits like Monk and Burn Notice showing up in prime time. TVW also reruns WISCs morning news broadcast and produces a 9 p.m. news show, hosted by the affable Andy Choi, who experiments with a lot of social media during the broadcast.
WMSN-Channel 47 has opted for the music-video route with theCoolTV at 47-2 and the Country Network at 47-3. Both mix videos from current artists with productions from music television's earliest days by relics like the Human League. But just when you're hoping to switch over and catch 30 seconds of Taylor Swift, there's inevitably a commercial. Or, worse. Trace Adkins.See the full content of this document
Extract
Antenna Viewers Rejoice, or Something
MEDIA
New digital subchannels offer free mediocre programmingThe state of the economy, coupled with constantly rising cable and satellite rates,...See the full content of this document
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