An interview with a consummate word meister.
Communication World › Vol. 14 Nbr. 3, February 1997
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Summary
Communication Development Pres. Charles Cleveland - Interview
Communication Development Pres. Charles Cleveland explains the services of his company. He reports that the firm, which analyzes daily language to assist clients influence communication behaviors, examines what is meaningful to individuals, what is motivating and how they arrive at a decision to choose to engage in one behavior over another. To ascertain what is considered meaningful by people, the company has created a series of processes and cultivated its understanding in the field of semiotics, which refers to the study of how people make use of language. According to Cleveland, the company is offering a course on how to use language to achieve the desired behavior.See the full content of this document
Extract
An interview with a consummate word meister.
Charles Cleveland, Ph.D., president of Communication Development Company (CDC), Des Moines, Iowa, which specializes in analysis of everyday language to help clients develop communication behaviors that are comfortable to their employees or result in increased customer satisfaction. CDC works in 19 languages worldwide and uses the study of signs and symbols and nonverbal communication in situations that satisfy - and situations that don't satisfy - a constituency.
GG: Please explain what your company does - and the process you have developed for measuring language patterns to determine their effect on the communication process. CLEVELAND: Overall, this company does three things. It determines what is meaningful to people, what is motivating, and how people think things through to make a decision to engage in one behavior versus another. To determine what is meaningful, we have developed a set of processes and developed knowledge in a field called semioti...See the full content of this document
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