An analysis of the Southern Company.

Management QuarterlyVol. 38 Nbr. 2, June 1997

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Summary


Company Profile

The Southern Co is an investor-owned electric utility company that is expected to present a competitive threat to rural electric cooperatives in a deregulated electric industry. The Atlanta, GA-based company is the largest supplier of electricity in the US, serving 11 million customers in a four-state area. It owns five other US electric utilities, namely, Alabama Power, Georgia Power, Gulf Power, Mississippi Power and Savannah Electric. Outside the country, it operates in England, Chile, Trinidad and Tobago, Argentina, and the Bahamas. Its subsidiaries include Southern Energy Inc, South Western Electricity and Consolidated Electric Power Asia. In 1996, Southern Co posted record earnings of $1.13 billion.

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An analysis of the Southern Company.

THE SOUTHERN COMPANY - A RURAL ELECTRIC COOPERATIVE THREAT?

In the uncertain world of deregulation of the electric industry, competition to the not-for-profit rural electric cooperatives of America will certainly come from many different companies. One such company that will surely pose a competitive threat to the rural electric cooperatives (REC's) of America is the Southern Company.

The Southern Company is a for-profit, investor owned electric utility company and the largest producer of electricity in the United States. In 1995 the Southern Company had 234,927 stockholders owning the company's preferred stock. The Southern Company is based out of Atlanta, Georgia and supplies electricity to more than 11 million people in a four-state area, a region including 120,000 square miles of the southeastern United States. The company also operates facilities that provide electricity to customers in England, Argentina, Chile, Trinidad and Tobago, and the Bahamas.

The Southern Company (NYSE: SO) is the parent company of five electric utilities: Alabama Power, Georgia Power, Gulf Power, Mississippi Power, and Savannah Electric. These five utilities serve a territory that includes 71 rural electric not-for-profit cooperative organizations and 65 municipally-owned electric distribution systems providing electricity to consumers.

Alabama Power F...

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