Sixth Sense: Amusement Park Chain's New Icon Captures the Imagination
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Sixth Sense: Amusement Park Chain's New Icon Captures the Imagination
Perhaps the most intriguing marketing story of the year comes in the form of a dancing, old (at least he looks old), bald man with oversized glasses wearing a black tuxedo. He's Mr. Six, and while his true identity may be a mystery, his ability to capture the imagination certainly isn't.
Debbie Nauser says it's way too early to even think about quantifying the bottom-line impact of Six Flags' new branding icon,...See the full content of this document
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