Aligning your ducks: marketing organizational structure should line up perfectly with the bank's strategic plan and vision. Unfortunately marketing at many community banks is structured on an 'ad hoc' basis--forcing it to react to market conditions--rather than being proactive.

Summary

---

Strategic Marketing - Viewpoint essay

See the full content of this document

Extract

---

Aligning your ducks: marketing organizational structure should line up perfectly with the bank's strategic plan and vision. Unfortunately marketing at many community banks is structured on an 'ad hoc' basis--forcing it to react to market conditions--rather than being proactive.

[ILLUSTRATION OMITTED]

What's the best way to structure your bank s marketing and sales organization?

Is it butter to accept a legacy structure as it exists, regardless of the bank's marketing and sales goals?

Or can you reorganize marketing and sales, aligning the organization structure so that it connects more closely with the bank's strategic objectives?

In this article. I will discuss some of the best practices with respect to evaluating your organizational structure and changing it, based on the strategic needs of marketing and sales.

Aligning organizational structure with long-term strategy to ensure that the functions to achieve this strategy are in place and are being carried out is, of course a business fundamental Further, this fundamental organization principle is typically broken down into basic business discipli...

See the full content of this document

---