Advertising: the ultimate weapon: strategies for a down market.
Indiana Business Magazine › Vol. 35 Nbr. 4, April 1991
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Advertising: the ultimate weapon: strategies for a down market.
STRATEGIES FOR A DOWN MARKET
Advertising: The Ultimate Weapon Indiana advertising executives say now is the time to stick with your marketing plan and pick up some easy market share. Everybody has a damage-control agenda for this bumpy recession-time situation. Near the top of many people's list is: "What to do about advertising?" The knee-jerk reaction may be: "Cut the budget to boost the bottom line." Next to that notion you should blue pencil: "Better not! No way!" "Don't panic!" says a self-proclaimed proactive, Ronald K. Pearso...See the full content of this document
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