Summary
(This article originally ran in The Daily Record, Baltimore, MD, another Dolan Media publication.)
Ignoring a steady slide in movie ticket sales, advertisers spent a record $438 million in movie-screen advertisements last year.See the full content of this document
Extract
Advertisers Spent a Record Amount at the Movies in 2004
Still ads and commercials - those mixed in with the coming attractions - increased 23 percent in 2004, according to New York- based Cinema Advertising Council.
More marketers and ...See the full content of this document
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