Political ads can subtract from stations' profitability.
Business North Carolina › Vol. 16 Nbr. 9, September 1996
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Political ads can subtract from stations' profitability.
By the time the ballots had been counted and the 1992 governor's race was over, Jim Hunt's campaign had spent $4 million on TV advertising alone. "It is the single biggest expense in politics today," says Gary Pearce, a consultant for Hunt's campaign.
So why are some TV-station managers grousing as this year'...See the full content of this document
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