Admissions anguish: how parents and students grapple with the ever-taxing college admissions process.

University BusinessVol. 8 Nbr. 6, June 2005

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Admissions anguish: how parents and students grapple with the ever-taxing college admissions process.

With most colleges and universities under increasing pressure to meet the bottom line and enroll enough of the right students to fill each year's entering class, and with families more stressed out than ever about finding and paying for the right colleges for them, what are IHEs to make of the maze of available application options? Reflecting on our ongoing experiences with students, parents, and admissions professionals, we offer some suggestions for institutions evaluating how they attract, admit, and enroll qualified applicants.

Do families really care about interaction with a college?

From the first to their final interactions with a college, families are highly attuned to the messages they receive, both intentional...

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