Add-on profit $: selling eye and ear protection can boost your profits.
Shooting Industry › Vol. 37 Nbr. 11, November 1992
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Summary
The sale of protective gear can boost the profits of gun dealers. Unlike previous designs of firearms safety gear which were ungainly and uncomfortable, modern safety equipment are both fashionable and functional. These products, which are manufactured by world leaders in optical and hearing protection equipment, are made of the best and latest composite materials. Dealers should take the opportunity to impress upon their customers the need for purchasing these items.
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Add-on profit $: selling eye and ear protection can boost your profits.
Running a gun shop means selling guns, right?
Yes, but a good gun shop sells more than just firearms. There's targets, ammunition, scopes, reloading components, and dozens of other little extras that lure consumers into the store on a day-by-day basis. These add-on items often make the difference between making a profit on a sale and just breaking even. In this age of product liability, one of the most important add-ons to suggest to your customers is protective gear. If a new gun buyer winds up with a hot brass casing in their eye the first time on the range, you may well be getting a letter from their lawyer. If you neglect to recommend proper ear protection, the sale may come back to haunt you 10 or 15 years down the line when you...See the full content of this document
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