It's 2008: is your 911 website ready? Eight tips for designing an institution's crisis web template.

University BusinessVol. 11 Nbr. 4, April 2008

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INTERNET TECHNOLOGY

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It's 2008: is your 911 website ready? Eight tips for designing an institution's crisis web template.

JUST A FEW HOURS AFTER THE Virginia Tech tragedy, so-called experts in crisis communication were prompt to criticize the emergency response of the university, which had just been hit by the worst campus shooting spree in U.S. history. In the following days, many stayed busy crucifying the institution for the time it took to give the alert after the first shooting incident. If almost nobody in the mainstream media noticed what the web communications and IT teams pulled off that day, the h...

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