Growth Strategies

1 - People (Who We Will Be, What We Will Look Like)

The American demographic future is: * Larger (adding about 2 million a year) * Older (Americans 50 and over are already one third of the consumer market, and own or control 70% of US net worth) * Age-diverse (more seniors, but also more youth, than ever) * More ethnic (20% of US residents foreignborn and/or speak a language other than English at home); non-Hispanic whites a plurality, not majority * More Hispanic (nation's largest minority group and accounting for most of the nation's populat...

2 - Lifestyle (How and Where We Will Live, Work, Educate and Recreate)

Social trends toward self-determination Economic trends toward self-reliance Cultural trends toward self-definition Demographie trends toward diversity Technological trends toward ubiquitous, cheap computing power and bandwidth Individualization is manifesting itself in every facet of life and business. Education (tailored learning) Healthcare (targeted drugs, therapies, treatments) Employment (self-management) Manufacturing (mass customization of products) Retailing/Selling (personalization...

3 - Shopping (How and Where We Will Shop, Buy and Consume)

According to recent surveys, there are gaps between the way consumers say they behave and the way retailers and suppliers believe they do. [...] retailers significantly overestimate how many consumers are counting calories, joining weight-loss programs, buying organic foods, or switching to vegetarian/vegan diets.

4 - Grocery Stores (What Stores Will Do and Look Like)

THE CONSTANTS Price, Quality, Freshness, Health, Safety, Convenience, Value, Taste, Nutrition THE VARIABLES Everything else! THE TRENDS The grocery and supermarket industry continues to be highly competitive, even though margins are constantly being squeezed.

How to Succeed

Introduction

Members of the glee club include an ex-cheerleader, a young gay man, the football team quarterback, a student in a wheelchair, a young Asian boy and girl duo, a preppy would-be star, a heavy-set black girl and a bad-boy type, among others. JUST-IN-TIME SOCIETY For example, as grocers I know you are interested in trends concerning household size, the share of family income spent on food, shopping trips, attitudes on health, consumption behaviors and the like.