Communication World

COPYRIGHT International Association of Business Communicators

COPYRIGHT GALE, Cengage Learning. All rights reserved

from January 1989
Last Number: March 2012

International Association of Business Communicators
ISSN 0744-7612




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Year 2007

Vol. 24 Nbr. 2, March 2007

What trust really means.

From the editor - Editorial

Jazz up your career at the IABC 2007 International Conference.

Inbox: IABC NEWS & EVENTS - International Association of Business Communicators

Clarification.

Inbox: IABC NEWS & EVENTS - Correction notice

E-mail overload survey strikes a nerve.

Inbox: IABC NEWS & EVENTS - Survey - Brief article

Katrina offers lessons in leadership and communication.

Inbox: IABC NEWS & EVENTS - International Association of Business Communicators - Brief article

Professional communicators will find an advocate in IABC group.

Inbox: IABC NEWS & EVENTS - International Association of Business Communicators - Interview with Michael Zimet of International Business Machines Corp. - Interview

Mark your calendar.

Inbox: IABC NEWS & EVENTS - Calendar

Creating corporate histories.

CW BULLETIN - Brief article

Story scrapbooks: tools for engagement.

CW BULLETIN - Brief article

Storytelling.

CW BULLETIN

Timeless tips for telling stories.

CW BULLETIN - Brief article

What makes a story a story?

CW BULLETIN

Transparency under attack: before you write off blogs as dead in the water, there is such a thing as a code of ethics in this mercurial space we loosely refer to as buzz marketing.

Tech talk

Words of the year: lexicographers and word lovers select the words and phrases that best summed up 2006. Do their choices agree with yours?

Editor's angle

Brand delivery starts at home: authors Sartain and Schumann argue that successful companies develop loyalty among customers by first engaging their employees.

What effect do your organization's internal branding efforts have on employee attitudes and behavior?

Corporate consistency, regional flexibility.

Capitalize on local flair: implement global corporate guidelines that make sense for a Latin American workforce.

SPECIAL REPORT: Latin America and the Caribbean

Politics as unusual: in Jamaica, elections are becoming sensationalistic political spectacles. How can resource-limited organizations get an accurate picture of public opinion?

SPECIAL REPORT: Latin America and the Caribbean

Case study: changing financial habits among employees at Scotiabank Mexico.

SPECIAL REPORT: Latin America and the Caribbean

Open channels: governments have developed ways to communicate with the public. The challenge now is to help citizens find a nonconfrontational way to talk to their governments.

Brand rehab: how Sungjoo Group CEO Kim Sungjoo bagged an ailing German luxury brand and resuscitated it for the Asian market.

GESELLSCHAFT 65 - Interview with chief executive officer - Interview

Power to succeed: BP CIO John Leggate demonstrates leadership mettle by saying 'the unsayable'.

IABC/Europe and Middle East EXCEL Award

A commitment to trust: consultant recounts a storied history of the evolution of workplace trust research.

Where we're headed: in advance of a new Research Foundation study, IABC's panel of experts highlights the successes and the challenges for communication departments today.

Discussion

CVRD strikes it rich: Brazilian mining giant Companhia Vale do Rio Doce digs into its myriad communication efforts and creates a unified approach that delivers a wealth of information to employees.

Case in point

Telling a story through human values: subtle gestures and expressions influence the viewer's interpretation by highlighting shared emotions.

Farcus.

Cartoon

Looking beyond the surface: fresh perspectives bring new insights and ideas to this Mexico City-based communicator.

FWD Consultores - Interview


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